With the ever-increasing competition for visual space, having an established and effective identity system has never been more imperative for small businesses. When a business’ identity system is coordinated, it projects a unified character that effectively reinforces brand equity and represents the business as succinctly as possible. A well-designed visual identity helps a business stand out and become easily recognizable in a crowded marketplace. Select a local small business that would benefit from an identity redesign, and conduct research to create the best overall look and feel for the brand.