About the Build-A-Bear Annual Report

An Annual Report provides comprehensive information describing a company’s overall performance throughout the preceding year. Annual Reports are often publicly available and cater to a large external audience, including shareholders, potential investors, employees, customers, and journalists. While they are primarily used to convey the company’s financial and performance-related information, the Annual Report is also used as an advertising tool to highlight some of its key initiatives or goals that were recently achieved. Select a company with an existing annual report that would benefit from a design “face-lift” and create the necessary infographics to accompany the report. 

Process

Step 1

Select a company that has public annual reports to begin gathering information for possible infographics.

Step 2

Create a layout and grid system that aligns with the current visuals of the brand.

Step 3

Add infographics, illustrations, and other visual information into the annual report to make it more visually appealing. 

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