About the Build-A-Bear Annual Report
An Annual Report provides comprehensive information describing a company’s overall performance throughout the preceding year. Annual Reports are often publicly available and cater to a large external audience, including shareholders, potential investors, employees, customers, and journalists. While they are primarily used to convey the company’s financial and performance-related information, the Annual Report is also used as an advertising tool to highlight some of its key initiatives or goals that were recently achieved. Select a company with an existing annual report that would benefit from a design “face-lift” and create the necessary infographics to accompany the report.
Process
Step 1
Select a company that has public annual reports to begin gathering information for possible infographics.
Step 2
Create a layout and grid system that aligns with the current visuals of the brand.
Step 3
Add infographics, illustrations, and other visual information into the annual report to make it more visually appealing.