About the Food Truck Design
Food trucks play a crucial role in enhancing culture and lifestyle by offering a dynamic and diverse culinary experience that reflects the essence of a community. These mobile eateries serve as vibrant hubs where people can explore a rich tapestry of flavors from various cuisines, fostering a sense of culinary adventure and cultural appreciation. During this class project we were asked to select a local restaurant that would benefit from expanding to include a food truck. We needed to redesign their identity and create a cohesive look and feel of all design elements on the truck and packaging.
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Redesign the current restaurant branding to fit with the chosen general aesthetic and goals
Expand the branding and menu to fit within the constraints of a food truck
Use menu engineering to construct the ideal menu based off what the restaurant currently uses
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Using hand-drawn imageery for large scale graphics
Mixing sketchy style graphics with images to create a cohesive look and feel
Translating the branding onto necessary packaging for food products
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Adobe Illustrator, Adobe Photoshop
Process
Step 1
Choose a local restaurant that would benefit from having a food truck.
Step 2
Create a visual style for the restaurant and redesign the logo.
Step 3
Design the truck wrap, food packaging, and digital menu following the new visual style.
