About the Scaredy Cat Coasters Design Campaign
Cultures can be brought to life and shaped by people’s values, behaviors, and practices. In short, culture is a collective, creative expression; most importantly, it can be designed. When designers convey messages through visual media like specialized packaging, business logos, and posters, they can convey information about the product and what it means to be associated with the brand. Designers also have the ability to challenge existing cultural norms and stereotypes through their work. By creating thought-provoking and innovative designs, they can prompt discussions and encourage new perspectives, leading to cultural evolution and refinement. During this project, designers will be challenged to research a topic that seeks new cultural and social solutions to generate empathy, create dialogue, foster new ideas and relationships, and offer a powerful and democratic way of expressing, sharing, and shaping values.
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Use a design campaign to bring awareness to a current issue or topic
Create an effective campaign from scratch
Use multiple deliverables to effectively communicate the campaign message
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Creating a large campaign centered around a very niche topic
Creating deliverables within similar mediums that are cohesive, but different
Following current desgn trends, while still keeping a timeless feel
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Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Process
Step 1
Select a topic that is important to you personally and conduct research to learn as much as you can about it.
Step 2
Create a fictional design campaign to help “solve” some issue within the selected topic.
Step 3
Create an identity system along with multiple other deliverables to assist the campaign with “solving” the topic-based issue.
